Don’t Make 2014 Another Year When You Miss Out On The Sales Uplift From Mobile Marketing
We all kick off each New Year with a host of resolutions both for our personal lives and more often... View Article
ZinSider - Your Inside Guide to Data-Driven Marketing
Increase Customer Lifetime Value By Delivering The “Wow!” In The Here & Now
Increasing the lifetime customer value is the Holy Grail for most retail and fast food businesses; it’s an accepted piece... View Article
The 3 Little Words That Will Transform Your Marketing €ffectiveness
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want... View Article
The Dynamic Pricing Silver Bullet for Retail & Fast Food
Airlines and hotels have been using dynamic pricing successfully for years and now mobile coupons are letting retailers and fast... View Article
What Makes Great Marketing Software?
Someone made the point to us recently that all marketing software is essentially the same and that they perform the... View Article
Mobile Marketing – “It’s the data, stupid”!
At the recent NRF Annual Convention & Expo, Howard Schultz the chairman and president of Starbucks, shone a huge light... View Article
Achieving Analytics Excellence
Now more than ever, companies rely on their information systems to provide critical data on their markets, customers and business... View Article
Why Managing Your Brand through Mobile Channel Matters?
While implementing a data-driven process to reach consumers with personalized and relevant content through multi-channel marketing activities, including mobile, is... View Article
Reimagining Retail
Meeting the customer’s needs is arguably the first rule of running a successful retail business, and with the adoption of... View Article
Inside P&G’s Digital Revolution
Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the... View Article