The psychology behind the words
What makes one offer succeed better than another? Everyone is attracted to a good deal. That’s why coupons and discounts... View Article
ZinSider - Your Inside Guide to Data-Driven Marketing
Mobile Marketing & the “McDonaldization” of Consumer Culture
George Ritzer, renowned American sociologist and expert on consumer behaviour, has spoken prophetically about the McDonaldization of society which has... View Article
Free Webinar: How to increase sales without a single new customer
At ZinMobi, we discuss and work closely with retailers and large ecommerce companies every day. One of the most painful... View Article
Customer Profiling – Where to start and how far to go
In a perfect world every retailer would know every last detail about their customers; their names, the date of their... View Article
Meet us at the Retail Conference 2014
ZinMobi are thrilled to announce that we are attending the Retail Conference in London next week 17th September 2014. Insightful... View Article
6 Online Tools We Can’t Live Without – Part 2
A few weeks ago we posted Part One of this series, where we discussed online tools such as Olark,... View Article
Are Mobile Marketing Technologies Outstripping Mobile Device Capabilities?
“Jasus, my phone battery is shocking these days. I’m constantly charging it but it’s still draining quickly! ” Sound familiar to... View Article
5 Top Technology Trends in the Retail Industry
Technology in retail is always changing – with the latest ‘big thing’ never too far away. With so much hype,... View Article
6 Online Tools We Can’t Live Without – Part 1
Finding the right online tools to make your life easier is always on our minds. How can we reduce the time spent... View Article
WhatsApp’s Sale Shows Why It’s Time to Move to Mobile
Congratulations to the founders of WhatsApp on the sale to Facebook! This announcement is further proof of the growing power... View Article